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<channel>
	<title>switch</title>
	<link>http://work.switchcreative.com</link>
	<description>switch</description>
	<pubDate>Fri, 13 Jan 2012 01:33:29 +0000</pubDate>
	<generator>http://work.switchcreative.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Orbea USA</title>
		<link>http://work.switchcreative.com/Orbea-USA</link>
		<comments>http://work.switchcreative.com/following/work.switchcreative.com/Orbea-USA</comments>
		<pubDate>Fri, 13 Jan 2012 01:33:29 +0000</pubDate>

		<dc:creator>switch</dc:creator>
		
		<category><![CDATA[In Store]]></category>

		<guid isPermaLink="false">2597430</guid>
		<description>Orbea was founded in 1847 as a family business specializing in gun manufacturing. In 1930 it changed its priorities and began to design and manufacture bicycles. In 1998 they began a process of internationalization, with a clear aim: to become a global brand and a reference point for all those who enjoy outdoor activities.

In-store display for TriSports.com in Tucson, AZ. Occupying a 32,000 sq ft facility housing a state-of-the-art retail store, warehouse, and corporate headquarters. They are now supported by 50+ staff members.

&#60;img src="http://payload14.cargocollective.com/1/0/1630/2597430/orbea_3_905.jpg" border="0" width="905" height="418" width_o="905" height_o="418" src_o="http://payload14.cargocollective.com/1/0/1630/2597430/orbea_3_o.jpg" align="left" /&#62; &#60;img src="http://payload14.cargocollective.com/1/0/1630/2597430/Orbea_TriSports_905.jpg" border="0" width="905" height="753" width_o="1600" height_o="1333" src_o="http://payload14.cargocollective.com/1/0/1630/2597430/Orbea_TriSports_o.jpg" align="left" /&#62; </description>
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	</item>
		
		
	<item>
		<title>brg3s</title>
		<link>http://work.switchcreative.com/brg3s</link>
		<comments>http://work.switchcreative.com/following/work.switchcreative.com/brg3s</comments>
		<pubDate>Fri, 13 Jan 2012 00:49:24 +0000</pubDate>

		<dc:creator>switch</dc:creator>
		
		<category><![CDATA[Identity, Website]]></category>

		<guid isPermaLink="false">2597213</guid>
		<description>As part of a lineage that began with Walk C. Jones in 1900, brg3s builds upon over 110 years of design excellence. As a family of architects, planners and designers, they share a vision to continually strive to push themselves to inspire their clients through design.

&#60;img src="http://payload14.cargocollective.com/1/0/1630/2597213/brg3s_screen_ipad_905.png" border="0" width="905" height="568" width_o="905" height_o="568" src_o="http://payload14.cargocollective.com/1/0/1630/2597213/brg3s_screen_ipad_o.png" align="left" /&#62; &#60;img src="http://payload14.cargocollective.com/1/0/1630/2597213/brg_stationery_905.jpg" border="0" width="905" height="601" width_o="1600" height_o="1063" src_o="http://payload14.cargocollective.com/1/0/1630/2597213/brg_stationery_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Hammermill®</title>
		<link>http://work.switchcreative.com/Hammermill</link>
		<comments>http://work.switchcreative.com/following/work.switchcreative.com/Hammermill</comments>
		<pubDate>Wed, 27 Jul 2011 21:06:48 +0000</pubDate>

		<dc:creator>switch</dc:creator>
		
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">1787818</guid>
		<description>We teamed with our friend at Lokion to refresh International Paper's Hammermill® line of papers online presence. Overall directive was a more confrontational/contemporary style, focusing on their environmental stewardship. Design direction was found by taking a fresh look at their current packaging and collateral materials. 
&#60;img src="http://payload.cargocollective.com/1/0/1630/1787818/screen_ipad_hammermill_905.png" border="0" width="905" height="568" width_o="905" height_o="568" src_o="http://payload.cargocollective.com/1/0/1630/1787818/screen_ipad_hammermill_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/1787818/home_905.jpg" border="0" width="905" height="1068" width_o="905" height_o="1068" src_o="http://payload.cargocollective.com/1/0/1630/1787818/home_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/1787818/interior_905.jpg" border="0" width="905" height="1068" width_o="905" height_o="1068" src_o="http://payload.cargocollective.com/1/0/1630/1787818/interior_o.jpg" align="left" /&#62; 
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Sigma Human Performance</title>
		<link>http://work.switchcreative.com/Sigma-Human-Performance</link>
		<comments>http://work.switchcreative.com/following/work.switchcreative.com/Sigma-Human-Performance</comments>
		<pubDate>Tue, 26 Jul 2011 15:21:43 +0000</pubDate>

		<dc:creator>switch</dc:creator>
		
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">1780906</guid>
		<description>Not only is Sigma the foremost outlet for endurance training prescription, but Sigma is the source of the science by which our coaches direct you in your aspirations. Sigma is the culmination of over 100 years of scientific exploration and precise understanding of what must be done to elevate you to a platform of performance of which you have not previously experienced. 


&#60;img src="http://payload.cargocollective.com/1/0/1630/1780906/screen_ipad_sigma_905.png" border="0" width="905" height="568" width_o="905" height_o="568" src_o="http://payload.cargocollective.com/1/0/1630/1780906/screen_ipad_sigma_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/1780906/sigma_home_905.png" border="0" width="905" height="1391" width_o="1266" height_o="1947" src_o="http://payload.cargocollective.com/1/0/1630/1780906/sigma_home_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/1780906/sigma_interior_905.png" border="0" width="905" height="1391" width_o="1266" height_o="1947" src_o="http://payload.cargocollective.com/1/0/1630/1780906/sigma_interior_o.png" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Card Archive</title>
		<link>http://work.switchcreative.com/Card-Archive</link>
		<comments>http://work.switchcreative.com/following/work.switchcreative.com/Card-Archive</comments>
		<pubDate>Thu, 17 Mar 2011 05:59:12 +0000</pubDate>

		<dc:creator>switch</dc:creator>
		
		<category><![CDATA[Print, Collateral]]></category>

		<guid isPermaLink="false">13693</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/1630/13693/01_905.jpg" border="0" width="905" height="678" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/1630/13693/01_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/13693/02_905.jpg" border="0" width="905" height="678" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/1630/13693/02_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/13693/03_905.jpg" border="0" width="905" height="678" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/1630/13693/03_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/13693/05_905.jpg" border="0" width="905" height="678" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/1630/13693/05_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/13693/07_905.jpg" border="0" width="905" height="678" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/1630/13693/07_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/13693/09_905.jpg" border="0" width="905" height="678" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/1630/13693/09_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Logotypes</title>
		<link>http://work.switchcreative.com/Logotypes</link>
		<comments>http://work.switchcreative.com/following/work.switchcreative.com/Logotypes</comments>
		<pubDate>Thu, 17 Mar 2011 03:54:45 +0000</pubDate>

		<dc:creator>switch</dc:creator>
		
		<category><![CDATA[Identity]]></category>

		<guid isPermaLink="false">1182745</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/1630/1182745/LoGoTyPe_905.png" border="0" width="905" height="3000" width_o="905" height_o="3000" src_o="http://payload.cargocollective.com/1/0/1630/1182745/LoGoTyPe_o.png" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>First Round Exchange</title>
		<link>http://work.switchcreative.com/First-Round-Exchange</link>
		<comments>http://work.switchcreative.com/following/work.switchcreative.com/First-Round-Exchange</comments>
		<pubDate>Thu, 17 Mar 2011 00:16:15 +0000</pubDate>

		<dc:creator>switch</dc:creator>
		
		<category><![CDATA[Identity, Website]]></category>

		<guid isPermaLink="false">1181913</guid>
		<description>Stock Market Game Interface x Professional Sports Drafts 

First Round Exchange is an online fantasy sports game that provides a unique player experience for the more than 27 million Americans who participate in fantasy sports. FRX bridges the college football and professional football fan experience by allowing fans to compete in a dynamic stock exchange interface to trade on the estimated value of players determined by the actual NFL Draft. 

&#60;img src="http://payload.cargocollective.com/1/0/1630/1181913/screen_frx_905.png" border="0" width="905" height="568" width_o="905" height_o="568" src_o="http://payload.cargocollective.com/1/0/1630/1181913/screen_frx_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/1181913/FRX_Website_Home_905.jpg" border="0" width="905" height="732" width_o="905" height_o="732" src_o="http://payload.cargocollective.com/1/0/1630/1181913/FRX_Website_Home_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/1181913/FRX_Website_Interior_905.jpg" border="0" width="905" height="732" width_o="905" height_o="732" src_o="http://payload.cargocollective.com/1/0/1630/1181913/FRX_Website_Interior_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Victory Bicycle Studio</title>
		<link>http://work.switchcreative.com/Victory-Bicycle-Studio</link>
		<comments>http://work.switchcreative.com/following/work.switchcreative.com/Victory-Bicycle-Studio</comments>
		<pubDate>Tue, 05 Oct 2010 01:32:56 +0000</pubDate>

		<dc:creator>switch</dc:creator>
		
		<category><![CDATA[Identity, Print, Website, Signage, Interior, Consulting]]></category>

		<guid isPermaLink="false">678663</guid>
		<description>Victory deals in custom bicycles that are perfect for cycling enthusiasts, racers and hardcore commuters. The walls of their small shop are lined with a tightly curated selection of parts and gear. Owner (and semi-pro cyclist) Clark Butcher explains the reason for the highly edited selection –

“We’ve got more than 30 years of combined experience with cycling. 
We’ve tried everything and know what works best.”

They just recently expanded into a new location and we were brought in to handle all of the exterior and interior. It's a beautiful 2500sqft building in a historic district that sets the bar and represents the future of the bike shop. 

Find them on Facebook.

&#60;img src="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBikeStudio1_905.jpg" border="0" width="905" height="603" width_o="1600" height_o="1067" src_o="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBikeStudio1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio1_905.jpg" border="0" width="905" height="603" width_o="1600" height_o="1067" src_o="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio7765_905.jpg" border="0" width="905" height="603" width_o="1600" height_o="1067" src_o="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio7765_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio7984_905.jpg" border="0" width="905" height="603" width_o="1600" height_o="1067" src_o="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio7984_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio7967_905.jpg" border="0" width="905" height="603" width_o="1600" height_o="1067" src_o="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio7967_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio7941_905.jpg" border="0" width="905" height="603" width_o="1600" height_o="1067" src_o="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio7941_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio7918_905.jpg" border="0" width="905" height="603" width_o="1600" height_o="1067" src_o="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio7918_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio7895_905.jpg" border="0" width="905" height="603" width_o="1600" height_o="1067" src_o="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio7895_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio7876_905.jpg" border="0" width="905" height="603" width_o="1600" height_o="1067" src_o="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio7876_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio7851_905.jpg" border="0" width="905" height="603" width_o="1600" height_o="1067" src_o="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio7851_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio7823_905.jpg" border="0" width="905" height="603" width_o="1600" height_o="1067" src_o="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio7823_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio2_905.jpg" border="0" width="905" height="603" width_o="1600" height_o="1067" src_o="http://payload.cargocollective.com/1/0/1630/678663/nwbVictoryBicycleStudio2_o.jpg" align="left" /&#62; 
Exterior+Interior images by Nathan W. Berry
&#60;img src="http://payload.cargocollective.com/1/0/1630/678663/screen_ipad_victory_905.png" border="0" width="905" height="568" width_o="905" height_o="568" src_o="http://payload.cargocollective.com/1/0/1630/678663/screen_ipad_victory_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678663/VIC_Jersey_Desktop_905.jpg" border="0" width="905" height="509" width_o="2048" height_o="1152" src_o="http://payload.cargocollective.com/1/0/1630/678663/VIC_Jersey_Desktop_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678663/vic_cards_905.jpg" border="0" width="905" height="512" width_o="905" height_o="512" src_o="http://payload.cargocollective.com/1/0/1630/678663/vic_cards_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678663/DSC_6470_905.jpg" border="0" width="905" height="601" width_o="2048" height_o="1360" src_o="http://payload.cargocollective.com/1/0/1630/678663/DSC_6470_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>DebraJill</title>
		<link>http://work.switchcreative.com/DebraJill</link>
		<comments>http://work.switchcreative.com/following/work.switchcreative.com/DebraJill</comments>
		<pubDate>Tue, 05 Oct 2010 00:18:57 +0000</pubDate>

		<dc:creator>switch</dc:creator>
		
		<category><![CDATA[Identity, Print, Website]]></category>

		<guid isPermaLink="false">678791</guid>
		<description>Memphis jewelry artisans Debra Lazarov and Jill Notowich are sisters-in-law and best friends – a force has driven them together since Debra was 15-years-old and Jill was 13. More than thirty years later, they are still very much together, designing jewelry and raising families.

&#60;img src="http://payload.cargocollective.com/1/0/1630/678791/01_905.jpg" border="0" width="905" height="599" width_o="1600" height_o="1060" src_o="http://payload.cargocollective.com/1/0/1630/678791/01_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678791/02_905.jpg" border="0" width="905" height="599" width_o="1600" height_o="1060" src_o="http://payload.cargocollective.com/1/0/1630/678791/02_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678791/DBJ_5x7_HOR_BRCLT_905.jpg" border="0" width="905" height="647" width_o="1600" height_o="1144" src_o="http://payload.cargocollective.com/1/0/1630/678791/DBJ_5x7_HOR_BRCLT_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678791/screen_dbj_905.png" border="0" width="905" height="568" width_o="905" height_o="568" src_o="http://payload.cargocollective.com/1/0/1630/678791/screen_dbj_o.png" align="left" /&#62; 

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Claire Robinson</title>
		<link>http://work.switchcreative.com/Claire-Robinson</link>
		<comments>http://work.switchcreative.com/following/work.switchcreative.com/Claire-Robinson</comments>
		<pubDate>Tue, 05 Oct 2010 00:00:22 +0000</pubDate>

		<dc:creator>switch</dc:creator>
		
		<category><![CDATA[Identity, Website]]></category>

		<guid isPermaLink="false">678770</guid>
		<description>Claire Robinson combines her passions for food and television in 5 Ingredient Fix, a Food Network series featuring delicious eclectic recipes made with five ingredients or less. Claire believes the best dishes feature carefully-selected fresh foods with distinct flavors, a straightforward cooking style that also promotes healthy and seasonal eating.

Our inspiration for this identity was rustic chic. It was the perfect balance of clean, modern design and old world french farmhouse style. We were inspired by Claire's simple take on food, with a focus on ingredients and classic technique. Timeless elements came to life with simple type treatments to represent you and your approach. The heart of the identity leans toward classic forms, which allows for greater diversity over the course of time. The accompanying graphic elements would then be flexible enough to change the entire look without revising your mark. All of these influences came together to create your identity - no individual component dominates. It’s all about the elements coming together to represent you as a whole.

Follow Claire on Facebook and Twitter.

&#60;img src="http://payload.cargocollective.com/1/0/1630/678770/screen_claire2_905.png" border="0" width="905" height="568" width_o="905" height_o="568" src_o="http://payload.cargocollective.com/1/0/1630/678770/screen_claire2_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678770/DSC_6066_3_905.jpg" border="0" width="905" height="568" width_o="905" height_o="568" src_o="http://payload.cargocollective.com/1/0/1630/678770/DSC_6066_3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678770/claire-home6_905.jpg" border="0" width="905" height="732" width_o="1218" height_o="986" src_o="http://payload.cargocollective.com/1/0/1630/678770/claire-home6_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678770/claire-food2_905.jpg" border="0" width="905" height="1248" width_o="1232" height_o="1700" src_o="http://payload.cargocollective.com/1/0/1630/678770/claire-food2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678770/claire-food2-detail_905.jpg" border="0" width="905" height="1248" width_o="1232" height_o="1700" src_o="http://payload.cargocollective.com/1/0/1630/678770/claire-food2-detail_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/1630/678770/claire-about2_905.jpg" border="0" width="905" height="904" width_o="1218" height_o="1217" src_o="http://payload.cargocollective.com/1/0/1630/678770/claire-about2_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
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